• For Special Occasions:

    Every event deserves a touch of elegance. From weddings and galas to important meetings, the right watch can elevate your look and make a lasting impression. Let us help you find the perfect timepiece to complement every occasion.

  • For Watch Enthusiasts:

    Your personal style is unique, and your watch should reflect that. Whether you’re drawn to classic designs, modern aesthetics, or something in between, renting from us lets you experience luxury watches that would typically cost thousands—at a fraction of the price. Enjoy the freedom to try out new styles and find your look effortlessly.

  • For Collectors:

    The thrill of discovering new pieces and building a collection is unmatched. With our extensive selection of luxury watches, you can discover timepieces that truly mean the most to you, all without the commitment of ownership. Plus, each rental payment can be applied towards purchasing the watch, allowing you to enjoy the journey of working towards owning your favorite pieces.

Why We Started

Watches started as a tool to tell time. Now, they tell us so much more. For some, they commemorate your favorite memories. For others, they showcase your style and sophistication. And for many, they represent a statement of history, each timepiece a testament to the artistry and innovation of its era.

With WatchUp, you can experience all these aspects—memorable moments, personal style, and historical significance—at a fraction of the cost and making it easier to enjoy and rotate your collection as your tastes and needs change.